About us

Who we are:

Hello, welcome to our clothing brand our names are Naol Teklehaymanot and Zerubabel Gashaw we are the co-owners of Enate clothing brand.

We started this with a clear intention—to create something that would last. In a world driven by trends and noise, we saw the need for a brand rooted in discipline, timeless design, and quiet confidence. This is not just about clothing or education, but about building identity, creating opportunity, and setting a standard that speaks without needing attention. Every detail is considered, every decision is deliberate, guided by a belief that true value is not rushed, but refined over time. What we are building is meant to endure—grounded in purpose, shaped by consistency, and defined by a standard that does not seek approval, but earns respect.

Why we started it:

We decided to start this brand because of the problem we saw in the Ethiopian clothing brand. Everybody is wearing the same old plain cloth everyday that makes it boring for both the locals and the tourists but not only that we wanted to change our clothing style to old money so we decided to look into the market but there weren't enough supplies for that so we decided to start our own clothing brand.

We believe that true influence is built quietly, through consistency, integrity, and a commitment to excellence. This brand was created for those who understand that presence is not about being seen everywhere, but about being remembered for the right reasons. It stands for a way of thinking—measured, disciplined, and intentional—where growth is earned, and success is defined not by noise, but by lasting impact.

Naming of the brand

When we come to the naming of the brand we wanted to dedicate it to our mothers but not only to our mothers but to all the mothers all over the world because they dedicate their life to us they lose their beauty to give us beauty so one of our main goals of the brand is to give some financial support to mothers who are having a struggle to raise their childeren

So as you purchase your cloth from us you know that you are donating 5% of the payment for a mother who is struggling and help her raise her childeren.

When you purchase from us:

• You get a sense of quite confidence as well as a style that remains relevant beyond trends where style is not used to seek attention but to express certainity.
• And clothing that reflect who you are, not what's trending.
• But the main one feeding and teaching a child whose mom is struggling.